What Is Website Optimization?
Most people don't think about website optimization until it's too late. They build a website, put it online, and then wait for the traffic and sales to start pouring in. Unfortunately, this is not usually how things work. In order to get the most out of your website, you need to optimize the load speed and its usability. This process can be difficult, but it's worth the effort in the end. To get more traffic and conversion rates from your customers on your landing page, you'll need to constantly check on your website optimization using different optimization tools and check whether you need to do something differently or improve your whole marketing strategy. What Is Website Optimization? Website optimization refers to the use of controlled experimentation to increase a website's potential to achieve business goals. Website owners use A/B testing to test a web page on their website and see which variations will result in higher conversions. These variables mig...